Europes only content strategy conference for the education sector. Come to confab, a content strategy conference hosted by brain traffic. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well.
Content strategy is an extremely friendly and talkative discipline. Our ebooks support kindle, ibooks, nook and most other readers and devices. Karen teaches design management in the mfa in interaction design program at the school. A book apart, read the elements of content strategy book. Scott kubie is an independent ux content consultant and the author of writing for designers from a book apart.
And what does the content renaissance mean for you. Unless the planet gets hit by a comet, this trend is unlikely to reverse. We shed light on the industrys most essential topics in a format thats practical and fun. Kristina halvorson runs brain traffic, a content strategy consultancy. Get inspired by leading experts and learn from likeminded peers at our twoday event. Even if youve never entertained the idea of writing a book, dont rule it out. This book is not an argument for the importance of content strategy. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. Content strategy plans for the creation, publication, and governance of useful. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. The elements of content strategy is available to read for free. Join us this year in boston, minneapolis, orlando, or san francisco, and set yourself apart. A book apart recently made this book available for free online.
Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Why writing a book is the best content strategy youve. If your favorite content strategy resources and tools are missing from the. But before ux and content strategy walk handinhand off into the sunset, we. First off, kristina halvorson founded confab, the content strategy conference.
Kissanes brilliant the elements of content strategy from a book apart. A unique perspective on how to make the most out of your written communication, and how to reach your audience in a more effective way. A book apart, brief books for people who design, write, and code. Introduction the elements of content strategy a book apart. Content strategy needs a name, because its activities and deliverables are often overlooked and undervalued. Just over eight years ago, we published the third title in our collection a book that would change the content strategy landscape for years to come. Content strategy is rising because organizations all over the world have begun to realize that they desperately need it to handle their rapidly expanding online communications. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. An event apart is three days of highend, carefully curated design, code, and content, presented by modern masters. An event apart minneapolis is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights. That said, i dont really care what you call yourself. Content marketing institute lists some of the earliest uses of content marketing. The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work.
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