We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Kristina halvorson runs brain traffic, a content strategy consultancy. The elements of content strategy is available to read for free. Why writing a book is the best content strategy youve. A book apart recently made this book available for free online. We shed light on the industrys most essential topics in a format thats practical and fun. Introduction the elements of content strategy a book apart. Content strategy plans for the creation, publication, and governance of useful. Join us this year in boston, minneapolis, orlando, or san francisco, and set yourself apart. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. That said, i dont really care what you call yourself. This book is not an argument for the importance of content strategy.
This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. But before ux and content strategy walk handinhand off into the sunset, we. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Come to confab, a content strategy conference hosted by brain traffic. An event apart minneapolis is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights. A book apart, brief books for people who design, write, and code. Erin kissane is a reader, writer, editor, and content strategist based in brooklyn. To design a better experience, attend a betterdesigned ux conference. Read the elements of content strategy by erin kissane online.
Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. An event apart is three days of highend, carefully curated design, code, and content, presented by modern masters. A book apart, read the elements of content strategy book. This is why its easy to assume that someone else is capable of doing or getting the content. She is the author of the elements of content strategy a book apart, 2011. Karen teaches design management in the mfa in interaction design program at the school.
Europes only content strategy conference for the education sector. Just over eight years ago, we published the third title in our collection a book that would change the content strategy landscape for years to come. Even if youve never entertained the idea of writing a book, dont rule it out. Content marketing institute lists some of the earliest uses of content marketing. Content strategy needs a name, because its activities and deliverables are often overlooked and undervalued. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Content strategy is rising because organizations all over the world have begun to realize that they desperately need it to handle their rapidly expanding online communications. An event apart dc is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights into where we are now and where things are going next. If your favorite content strategy resources and tools are missing from the.
872 1513 381 1386 941 76 625 1457 250 1466 1284 923 1435 1254 629 247 1307 1285 924 784 1124 1294 70 777 22 428 790 39 68 308 791 799 1426 1146